I noticed Paul's questions about the color of some wood that was posted for sale. So I did a search to see if anyone has ever posted a thread about how to photograph wood but didn't find one. If there already is one, please delete this one.
The best way to achieve true color in your photos is to photograph your subject in natural light and make sure your camera's white balance setting is for natural sun or shade. On most digital SLR's you can find the white balance setting in the "menu" or "tools". Usually the symbol for white balance is a sun or a sometimes it'll just say WB or AWB. AWB usually means "average white balance" which, just like it says, allows your camera to use an average white balance setting for the exposure. If you have to photograph your wood indoors, try to set it by the window and use natural light. If you photograph the wood under fluorescent, incandescent or other lights it is really important to adjust the white balance setting to match the light. Using the flash on the camera will not correct the white balance for artificial light.
I rarely take photos with my cell phone so I don't even know if you can adjust the white balance on a phone camera. Maybe someone else can speak to that.
The best way to achieve true color in your photos is to photograph your subject in natural light and make sure your camera's white balance setting is for natural sun or shade. On most digital SLR's you can find the white balance setting in the "menu" or "tools". Usually the symbol for white balance is a sun or a sometimes it'll just say WB or AWB. AWB usually means "average white balance" which, just like it says, allows your camera to use an average white balance setting for the exposure. If you have to photograph your wood indoors, try to set it by the window and use natural light. If you photograph the wood under fluorescent, incandescent or other lights it is really important to adjust the white balance setting to match the light. Using the flash on the camera will not correct the white balance for artificial light.
I rarely take photos with my cell phone so I don't even know if you can adjust the white balance on a phone camera. Maybe someone else can speak to that.