Josh those guys are quite talented. For those of us that understand a little bit about what real musicianship is (in my case I stress the word 'little'), there's not denying they have it in spades. The note progressions especially of the vocals were more complex than the average 3 chord "country" rock song. The vocalist has a great voice and very good command of it, and doesn't do the annoying "twang" or "bass dip" that's so popular, and he could definitely do that if he chose. I'm glad he doesn't. The musicians are all solid and the band itself is tight. They have what it takes to be upper echelon band.
I don't know what the message is whether it's anti-commercial Christianity (and IMO most Christians today follow a commercialized Christianity "industry" with paid "preachers" and all) or if this is a parody, or a Savior promo in the guise of a parody. No matter to me. The music is top-notch and the video is well done. This is the kind of band that develops a cult following. I enjoyed the video thanks for posting it.